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We are an agency that operates at the crossroads of Strategic Positioning, Communications, Data, and Execution down to the final stretch. We bring about transformation.

PHILOSOPHY AND PURPOSE

We design strategic positioning based on data and evidence, develop communication plans, and implement all the available tools to meet our clients’ strategic objectives.

We empower valuable assets, making change possible according to your needs.

Working areas

Product, service, and person communication and positioning campaigns.

Electoral campaigns.

Government communication.

What we do

Strategic positioning development

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Planning communication strategies and executing direct and digital communication plans

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CRM and data implementation

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Amplify Lab

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Strategic Positioning Development

We craft strategic positions aimed at enhancing long-term value, coherence, and consistency to achieve set objectives.

Delving deeply into the purpose, mission, vision, values, and goals of each challenge.

By defining rational and emotional attributes, we develop “blue ocean” strategies that amplify the value and growth of each project.

Analyzing and determining trends, audiences, and behavior clusters to create competitive differentiators.

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CRM and Data Management

We develop and implement CRM (Customer Relationship Management) platforms to manage relationships with users, consumers, and voters, executing communication campaigns effectively.

Working with both structured and unstructured data to generate normalized, georeferenced, and value-enriched information, meeting digital communication goals efficiently.

Creating audiences, clusters, segmentations, and predictive models to execute targeting and micro-targeting strategies for relevant and efficient communication.

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Digital and Direct Communication Plans

We comprehensively plan, produce, and execute all digital and direct communication campaigns.

Proficient use of diverse market tools (highly sophisticated in the digital sphere).

Crafting content tailored to specific production and consumption conditions of each platform, network, or communication tool.

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KPIs: Utilizing various monitoring systems, feedback loops, reporting mechanisms, and performance evaluations to optimize and streamline communication campaigns.

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Traditional Communication
Digital Communication
Proximity & Direct Contact

TV

Radio

Digital Media

Outdoor Advertising

Press

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Amplify Lab

A laboratory where we analyze and produce reports on social, economic, political, technological, and consumption behaviors.

Analyzing satisfaction levels, behavioral and thought patterns, dichotomous models, intersections between traditional hard variables (NSE, Age, GEO, Gender) and soft variables (Job satisfaction, Cultural identity, Institutional trust, Emotional well-being), ongoing and latent trends, and predictive models.

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Confiaron en el equipo de Amplify